ARTICLE

AISA – Launches Mocabe to target youth snack market FKS Food Sejahtera (AISA) has launched Mocabe, a spicy macaroni snack aimed at Gen Z and younger demographic consumers during a brand activation event at Car Free Day Depok. The tagline “Pedas-Pedas Nikmat,” was featured alluding to Mocabe’s midler heat flavor as a differentiator in the growing spicy snack segment. Over 2,000 free packs were distributed at the event, including a coloring contest to engage families, and according to FKS their launch also focusses on building an emotional connection with consumers, not just sales. The Mocabe roadshow will continue to other cities including Bekasi, Tangerang, Bandung, and Surabaya in the coming months. (Source : Kontan)